My Entertainment - Michael Yudin

Michael Yudin is a true maverick in the television industry. He began his career as a page at NBC and has been in the business for over twenty-five years, working both on the corporate side and independently as head of his own production company.

A pioneer who combined marketers with television properties, Yudin helped innovate brand messaging as a revenue stream for advertisers and networks. With fifteen years of experience in the media and programming side of the advertising business, he spearheaded major accounts like Coca Cola and Miller Beer, among many others.

Always keeping an eye to production, Yudin moved to the "other side," working at Reeves Communications and opening the cable arena for Alan Landsburg Productions.

In 1993, he joined Viacom Entertainment as a Senior Vice President of Programming, and continued in the same role through Viacom's transition to Paramount Television, where he stayed until 1994. In 1995, Yudin became President of the Montreal-based Telescene Entertainment and produced several shows including Student Bodies, Live Through This, and Big Wolf on Campus.

In 2000, Yudin opened MY Entertainment Company LLC, an independent production, packaging and consulting company. As part of this venture, Yudin consulted for Viacom in Advertiser Supported Programming and helped to retool TNN, which is currently Spike TV.

MY Entertainment has produced shows for Oxygen, Comedy Central, Hallmark Channel, IFC, Spike TV, Food Network, the Travel Channel and Logo including: Framed, Tease, Comedy Central's Bar Mitzvah Bash!, Autorox, King of Vegas, Pros vs. Joes, Ghost Adventures, and Stolichnaya presents BE REAL, to name a few.

MY Entertainment also believes in the power of personalities, as can be seen with the success of John Cleese's Wine for the Confused, which aired on Food Network in 2004 and was subsequently sold on DVD both nationally and internationally.

In February 2005, Yudin was retained to create Carat Entertainment and was named Managing Director. Carat Entertainment, a division of Carat USA, is charged with creating branded entertainment opportunities for Carat's Fortune 500 clients. Carat Entertainment's first entry into this market was Schick's participation in King of Vegas, which premiered in January 2006 on Spike TV. King of Vegas was followed by Jenny Craig's participation in Oxygen's show TEASE, created and produced by MY Entertainment.

My Entertainment's series, Pro vs. Joes, which premiered in March 2006, was Spike TV's highest rated show outside of the Ultimate Fighting Championship and delivered more men in the hard-to-reach demographic of Men 18-34 and Men 18-49 than ESPN's coverage of NCAA men's basketball.

In the spring of 2009, Yudin's MY Entertainment entered into a joint venture with Tupelo-Honey Productions, which is owned by SCP Worldwide. The new entity, MY Tupelo Entertainment, is leveraging the strengths of both of its founding company's long-standing track records in the creation of high quality original programming for such networks as ESPN, Showtime, MTV, Lifetime, History Channel, SoapNet, BET, FUSE, Comedy Central, Oxygen, Spike TV, Logo, the Travel Channel, the Discovery Channel, IFC and Food Network, as well as broadband content for CBS Radio, AT&T and CondeNast, to name a few.

The new venture is developing and producing entertainment, reality, documentary and sports programming and content for television and broadband, including both Internet and mobile applications. MY Tupelo Entertainment brings together under one roof Tupelo-Honey's experience in remote, live and post-production with MY Entertainment's heritage in cable channel and broadcast network program development and production, along with its leadership role in the branded entertainment sector.